Which TV Ad is the most expensive in the world? Most marketing and communication people would make the easiest guess: the Super Bowl Ad of the USA. Well, that’s only partially right. In the 2006 Chinese New Year Eve’s special program of CCTV, its average cost of 30 seconds Ad is about $USD 2.5 million. Yeap, the price of the Super Bowl Ad is just at the same range! Aren’t those Chinese buyers crazy? Does CCTV’s expensive Ad really make reasonable business success? Well, that’s your stuff. If you feel it’s too expensive to but it, there are many others waiting in the line!
From the bottom of my heart, I wish all of my Chinese marketing friends can enjoy higher living standards in their dreams! (No wonder more and more talented marketing and art design peoples came back to China recently!) May God bless them!
